About & Mission — The Honest Travel Group
Our one ruleEverything upfront, everything optionalEvery cost printed before you give us your nameNo charge to attend a live session
Beachfront resort pools at dusk in Mexico
About & mission

Restoring trust to the vacation industry.

Transparency, integrity, and real consumer value — replacing confusing promotions and high-pressure tactics.

Restoring trust to the vacation industry. FlipTheSwitch Marketing & Consulting Services builds intent-driven marketing systems, qualified traveler pipelines, and strategic partnerships for the vacation industry. We connect real travelers with legitimate vacation opportunities through clear expectations, responsible qualification, and honest communication.

Our mission is simple: replace confusing promotions, broken promises, and high-pressure tactics with transparency, integrity, and real consumer value.

Why we exist

Consumers who work hard and invest in travel deserve to receive the vacation experience they were promised. They deserve:

We are building a higher standard where travelers understand the offer, partners are held accountable, and trust is restored throughout the entire process.

Who built this

The company was founded by David Lemmons, a strategist and travel-industry professional with decades in marketing, sales, customer acquisition, and vacation promotions.

After seeing both the best and worst sides of the industry, he built this to protect consumers, improve the buying experience, and connect qualified travelers with reputable vacation providers.

This is bigger than selling travel. It is about restoring honesty, protecting families, creating memorable experiences, and making sure consumers receive the value they were promised.

Our standard

Honesty. Integrity. Strategic Alliances.

We believe better marketing creates better customers, better partnerships, and better vacations.

And for the folks who got pushed into a timeshare they never wanted, Honest Timeshare Resolutions walks them out the same way — their pace, their options, their call.